Digital Marketing Executive

Job Description:

We are looking for a Digital Marketing Executive to assist in the planning, execution,
and optimization of our online marketing efforts. The promotion of products and services through digital
channels is a complex procedure with great potential which becomes increasingly useful for companies
such as ours.
The ideal candidate will have a passion for all things touched to marketing and technology. You will be
well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset
to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our
marketing campaign.

Job Responsibilities:

• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Plan and monitor the ongoing company presence on social media (Twitter, LinkedIn, Facebook,Instagram, etc.)
• Launch optimized online adverts through Google Adwords, Facebook, etc. to increase company and brand awareness
• Be actively involved in SEO efforts (keyword, image optimization, etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update the website
• Collaborate with designers to improve user experience
• Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, etc.)
• Acquire insight into online marketing trends and keep strategies up-to-date
• Maintain partnerships with media agencies and vendors

Preferred Skill Sets:

• Excellent understanding of digital marketing concepts and best practices
• Basic knowledge of B2B social media, Google Adwords and email campaigns, and SEO/SEM
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends, etc.)
• Skills and experience in creative content writing
• Analytical mindset and critical thinking
• Excellent communication (both verbal and written) and interpersonal skills

Locations: JMD Megapolis, Sector – 48, Gurgaon (122018)

Academic Qualification: Graduation or Post-Graduation Degree

Selection Process: HR round, Domain-specific round, Salary Discussion

Salary: There is no salary bar for deserving candidates.